At a time when some international artists have condemned Israel, Will.i.am (William Adams) of Grammy-winning The Black Eyed Peas fame is developing a smartwatch with Israeli hi-tech companies – and he arrived on Sunday for a hushed-up visit around the project.

Will.i.am, who has produced music for Justin Bieber, Britney Spears and many other famous music stars touched down in Israel to discuss the launching of a new application for his device – termed the Puls – with Israeli businessman Ron Zuckerman, reports Walla!.

The device, which features a rounded shape and a bold thicker design than similar smartwatches coming out, also features a sim card for use as a cell phone.

After arriving in Israel, Will.i.am reportedly held a welcoming meal with local friends at a Tel Aviv restaurant, and then stopped at his Herzliya hotel before returning to a Tel Aviv club to party away the night.

Will.i.am explained about his new device to CNET last month in a video interview:

The famous musician initially announced the Puls back in June in Tel Aviv: